SIUE: Southern Illinois University Edwardsville
From a lesson in geography to a jump in admissions.
Challenge
SIUE needed to combat the growing misperception and label of being a St. Louis college, despite being located in the neighboring state of Illinois.
Solution
Through a unique targeting strategy and leveraging our extensive media relationships, we broadened our reach and awareness among key audiences.
Outcome
We shifted perceptions and helped SIUE become one of only a few Illinois Institutions to see increased enrollment during and post-campaign.
