Traditional Media
With a curious stable of creative thinkers and doers, BAM flourishes behind a free-thinking approach to real business challenges. We provide award-worthy and award-winning work in concepting, planning, negotiating and executing traditional advertising campaigns. From the simplest of requests to national multimedia campaigns with impressions in the hundreds of millions, we make every ad as engaging as it is effective.
Television
Television provides the most efficient and largest reach to build brand recognition and general awareness. With the correct messaging, it creates trust and familiarity of the brand. Television is still a leader in daily consumption when compared to any other medium as a stand-alone entity. That is why this mass medium enhances everything else we do and when paired with digital media efforts it increases campaign effectiveness by as much as 42%, according to Nielsen Media Research.
Radio
Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day while they are away from home. Radio advertising provides frequency and a wide reach to specific demographics through quantitative and qualitative research of listener profiles. Radio is often used as a supplement to television campaigns to increase awareness and reach, and for specific sales and event promotions. Streaming radio, such as Spotify and Pandora, provides very specific geographic, gender and age targeting, but can be up to 4 times the cost per impression to local over-the-air radio options. Both platforms are very effective but should be used specifically for different campaign goals.
Out of Home (OOH)
OOH advertising is more relevant and more powerful than ever as media fragmentation continues to increase. OOH reaches people no matter how they consume their media, making them stop, notice, and then act. When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online.
Print advertising provides an awareness touch point targeted to specific demographics. Because of the decline in circulation and readership, it is important to layer print advertising with online and traditional platform efforts. With this strategy, print is an effective means to target influencers and community stakeholders.
Direct Mail
Direct Mail advertising has been a leader in response rates when compared to other marketing methods and has continued to improve in recent years. According to a recent study by the Data & Marketing Association, response rates are as high as 9% for house-lists previously engaged with the brand, and 5% for prospects. It is critical to have a specific and targeted list based on campaign goals. Direct mail can be highly successful when used properly, and BAM helps clients determine an effective direct mail strategy.
Streaming Video & Audio (OTT)
OTT advertising is delivered directly to viewers over the internet through streaming video services or devices, such as smart or connected TVs (CTV). The term “over-the-top” comes from the ability to bypass traditional TV providers that control media distribution, giving advertisers the ability to reach their audiences directly. The benefits of OTT advertising allow for precise targeting that eliminates waste, enhanced ad relevance leading to increased engagement, and improved accountability. We negotiated one of the lowest CPM (cost per thousand impressions) rates on high profile streaming programming to secure quality impressions and expand the reach, awareness, and goals of our clients. We use attribution tactics to better improve strategies and drive results.