Public Relations & Strategic Communication Management
Strategic Public Relations efforts play a crucial role in helping businesses project a positive and credible image of their brand to the public. Well-executed PR campaigns often align with overall marketing goals for the company and are designed to educate the public about a brand and its services. Successful PR campaigns can often enhance all other digital and media efforts as part of an overall strategic plan.
Our PR team has expertise in all phases of strategic communications planning, execution, and media interview management. Our goal is to utilize our background experience in the news industry to help our clients create easy-to-understand messaging and positive earned (free) story opportunities. Our capabilities also include media training, crisis management services, visual storytelling, event promotion, and media interview coordination.
The St. Louis Business Journal did a feature story on Mueller Furniture owner Mark Mueller and his wife Viviana about the business' continued expansion and growth.
Press Release Development & Distribution
The key to a good press release is how it’s pitched. Our team’s years of experience in broadcast news and working with a variety of industries makes us experts at finding captivating ways to write press releases that align with our client’s messaging goals while also providing relevant information for journalists. From content gathering and background research to interview coordination, our PR team handles every stage of public relations efforts, distribution, and story tracking.
Crisis
Management
While we hope a crisis never happens, our team is ready when they do. Our PR team offers comprehensive crisis management planning that helps our clients prepare for potential crisis situations, educates them on what types of situations to prepare for and what to do if one occurs. Our team is also experienced in managing crisis situations in a variety of industries and navigating against any negative public media exposure.
Shriners Children's Chief Marketing Officer, Mel Bower, being interviewed on national news network, Fox & Friends, about Shriners Children's 100th Anniversary.
Media Training
Learning how to engage with the media and handle interview opportunities is a key factor in ensuring good media coverage. Our PR team offers customized training opportunities that are designed to help our clients understand how the media works and maximize coverage opportunities.
Ladue News captured a wish reveal hosted by Make-A-Wish Missouri & Kansas for Wish Kid Veronica.
Visual Storytelling
Visual storytelling is an excellent way to reinforce positive messaging about a brand in a captivating video format. Visual storytelling is often used on social media as a way of educating the public about a brand or a service in a compelling way. It utilizes many of the same storytelling techniques we employ in press release development, but in a way that helps viewers connect emotionally with the brand and its story.
Fox 2 News Morning Show interviewing Dr. Kristen Jacobs of Ooh La La Spa, Anti-Aging and Wellness about wellness and aging tips.
Ooh La La Spa, Anti-Aging and Wellness was spotlighted in Ladue News for Dr. Kristen Jacobs expertise and philosophy on skincare.