Shriners Children’s: Miracles, Magic & Milestones

Celebrating a century of amazing care in style.

Challenge

In concert with their 100-year anniversary, Shriners Children’s sought a unique way to spread awareness around their inspiring brand journey, and the countless lives they’ve touched along the way.

Solution

Partnering with ABC/Disney, we concepted, wrote, and produced an exclusive 30-minute TV special. Hosted by actress Kristen Bell, we helped share inspiring patient stories while highlighting a century of delivering the Most Amazing Care Anywhere.

Outcome

Not to be overshadowed by coast-to-coast brand exposure, including promotions in Times Square, our special received critical acclaim with a regional EMMY award for outstanding achievement from the National Academy of Arts and Sciences.

001.jpg
005.jpeg
007.jpeg
Disney_filming_dance_1000x666_156782.jpg
Disney_filming_Kristen_Alec_1000x666_156772.jpg
image-84.png

  • BAM brings the expertise to elevate brands through excellent creative, and then utilizes their unique strategy toward purchasing media to take that brand elevation to the next level. Deciding to work with BAM was the best decision we could have possibly made.

    MEL BOWER Chief Marketing & Communications Officer

Previous

SIUE
Next

First Mid