Digital Marketing Strategy

In a world increasingly driven by ones and zeros, our team of digital experts takes pride in analyzing and leveraging the numbers. Whether the workhorse component of elevating a brand, or working in concert with a traditional media campaign, we’re methodical and valued for digital strategy and tactics that drive online behavior, build brands, and convert online traffic to transformational profitability. 

Digital campaigns are critical to the success of any marketing strategy in today’s increasingly competitive environment. Smart digital campaigns require a balanced team of professionals with technical, analytical, production, and creative skills. At BAM, our dynamic team works together to develop cohesive digital strategies that are guaranteed to cut through online clutter and bring our clients strong results.

Digital media blends technology and content to create engaging user experiences. At BAM, we use various digital tools and smart strategies to increase efficiency and deliver optimal results. We are a Google Preferred Partner Agency. This means that BAM has proven their digital knowledge to Google in the form of tests but also in live account performance. BAM works with clients to develop digital campaigns that can include pay-per-click, re-marketing and segmenting, re-targeting, social media strategies, digital content, video pre-roll, and more. We utilize geo-targeting and smart analytics to best reach specific demographic and geographic targets.

Our Full List of Digital Services

  • BAM is a Google Preferred agency, optimizing targeted online campaigns through Google search. We employ daily management tactics to drive optimized online traffic that turns user engagement into qualified lead generation. And with every move audited by Google, we can ensure every dollar our clients invest translates to measurable results.  BAM utilizes an SEM bid management algorithm to identify and secure the lowest cost per click and high impression share of the total number of relevant searches.

  • BAM is here to take your website dream to reality. A website is your storefront. A place that should tell your story, inform potential customers about your products and services, and ultimately generate sales and leads. BAM is here to build single-page websites up to hundreds of custom landing pages.

    BAM has a process that allows our clients to know exactly what their site will look like well before the actual development process even begins.

  • Bringing customers to your virtual door is half the battle. We develop inviting custom landing pages designed to engage users and convert leads to prospective clients.  

    BAM has the experience and knowledge to take landing pages from low-converting pages to high-converting ones by using conversion rate optimization tactics.

  • Website Analytics analysis is the start of the roadmap to a website that is a lead-generating machine. BAM works within Google Analytics 4 to determine growth opportunities as well as pages that are not performing as best as they should.

    BAM uses Google Analytics to help determine how people are engaging with your site as a whole as well as from marketing campaigns.

  • The average person watches over 100 minutes of video daily on their phone. Video is an excellent platform to serve ads where your customers are spending their time. Video is an easy way to not only elevate your brand but also generate sales and leads.

  • SEO or search engine optimization is all about making it easy for visitors and Search Engines to find your business online. We use tactics that help Google and other search engines understand what every single page, image, body content, and more is so that your website’s ranking can start to increase quickly.

    BAM focuses on both on-site and off-site SEO to help drive rankings. BAM can set up position tracking to determine progress over time.

  • Email marketing is an extremely powerful tool to stay in touch with current customers and reach new ones. BAM will help write, concept, create and deploy eblasts with objectives to help drive more sales. BAM recommends businesses continually seek to grow their email lists and leverage eblasts to generate revenue. Additionally, BAM can help set up long-term lead nurturing campaigns that drip content on individuals after their submit their information in the form of a lead.

  • Content Marketing allows brands to tell their story not only to their customers but also to build higher rankings on search engine results pages. BAM will help concept, write, and optimize blog articles, eblasts, and more to build out a content library for your website.

  • BAM assists with managing all popular social media platforms, including Facebook, LinkedIn, Instagram, TikTok and X (Twitter). We also deliver intentional and relevant campaigns specific to demographic targets through a quarterly social media plan, built around marketing plan goals and objectives. By utilizing custom audiences, lookalike audiences and CRM database imports, BAM can get in front of those ready to purchase.

  • Ensuring your business can be found online is a crucial first step in the search engine optimization process. Our online listing management services will help create, build and optimize your Google Business profile as well as other digital listing citations.