Shriners Children’s: Foreigner Project
Banding together for a noble cause.
Challenge
Shriners Children’s was experiencing a stagnant period of donor engagement and wanted to explore creative possibilities to help reverse the trend.
Solution
Partnering with British-American rock band, Foreigner, we created a Shriners specific music video and campaign in connection with the re-release of their hit song, “I Want to Know What Love Is”. The band graciously donated proceeds from downloads to Shriners.
Outcome
With a layered approach, we leveraged creative, digital, media buying and public relations strategies. Not only did the hit song re-emerge on top song charts, our efforts helped drive engagement to the tune of 128 million video views, and a sizable donor increase benefiting Shriners Children’s.
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BAM brings the expertise to elevate brands through excellent creative, and then utilizes their unique strategy toward purchasing media to take that brand elevation to the next level. Deciding to work with BAM was the best decision we could have possibly made.
MEL BOWER Chief Marketing & Communications Officer
