Nichole acts as a creative support system to the Public Relations team. She is a copywriter and helps develop creative brand messaging strategies. She also lends her expertise in editing and print publications from her previous life.

Nichole joined BAM in January of 2024, leaving behind more than a decade of print experience in the newspaper industry. Starting out as a reporter and working up to associate editor and co-publisher, she has a keen way of spinning words. She has also worked in PR, book editing, freelance writing, and ghostwriting. Nichole graduated from the University of Missouri-St. Louis with a Mass Communications degree with an emphasis in Writing.

Nichole has been a resident of Florissant, Missouri, since 1985 and has been active in her community as a Girl Scout Leader and Feed My Starving Children volunteer. Nichole loves laughing at the things her three kids say and arguing with them about their “plight.” You can also find her reading a book or MacGyvering household and holiday décor.