Amy is a results-driven media and production professional with a background in sports and entertainment. On the BAM Traditional Media Team, she leads performance reporting and optimization, conventional media analytics, and Added Value management across all traditional media and streaming television and radio. Moving beyond raw numbers to uncover and convey the story behind the data, she leverages AI enabled analytics to deliver strategic insights to optimize client campaigns.

In her previous work at Athletes Unlimited, she engineered media workflows, oversaw commercial inventory and promo scheduling, and managed viewership data analysis and reporting. As a ​​Player and Talent Relations Intern at NFL Films, she managed voiceover production logistics and talent relations while coordinating interviews, negotiating contracts, and overseeing legal releases.

Amy graduated from Dartmouth College, where she majored in Anthropology and Government and played Division I lacrosse. She earned a Master of Science in Global Sports Business from Rutgers University, where she also advised Club Sports teams on operations, budgeting, and sponsorship. She now lives in St. Louis, Missouri, and balances her work with her passions for traveling, cooking and baking, analog crafts (ask her about her needlepoint club!), and getting outdoors.