Your Full Service St. Louis Marketing Agency
Employing a full-service marketing management approach, BAM serves as a true extension of our clients’ internal marketing and development departments.
Strategic Planning
The foundation of any effective marketing campaign begins with an annual strategic plan. Supported by proven research, BAM thoughtfully develops every plan to include target markets and demographics, recommended media platforms, estimated budgets,
timelines, and execution of tasks for each recommended component of the plan. Once approved, we execute and manage all aspects, including meeting virtually or in-person a minimum of once a month, throughout the contract period to ensure its success.
Creative/Brand Development
With a comprehensive team of writers, art directors, designers and production artists, BAM is staffed to meet virtually any creative need or challenge. Behind award-winning talent and decades of agency expertise, we welcome every opportunity to concept, develop and execute compelling creative ideas that influence customer behavior and move the needle for every client. Whether you’re a small business with a bold vision, or a household brand name looking for a new way to break through, BAM excels in turning mere thoughts into memorable creative campaigns.
Brand Development: Brand positioning, Brand identity
Advertising & Design: Marketing collateral, Ad campaign design, Creative concepts, Illustrations
Production: Videography, Editing, Animation, Photography
Web Design and Development
Public Relations & Strategic Communication Management
Strategic Public Relations efforts play a crucial role in helping businesses project a positive and credible image of their brand to the public. Well-executed PR campaigns often align with overall marketing goals for the company and are designed to educate the public about a brand and its services. Successful PR campaigns can often enhance all other digital and media efforts as part of an overall strategic plan.
Our PR team has expertise in all phases of strategic planning, execution, and management for public and media relations efforts. Our goal is to utilize our background experience in the news industry to help our clients create easy-to-understand messaging and positive earned (free) story opportunities. Our capabilities also include media training, crisis management services, visual storytelling, event promotion, and media interview coordination.
Press Release Development
The key to a good press release is how it’s pitched. Our team’s experience in broadcast news and years of experience working with a variety of industries makes us experts at finding captivating ways to write press releases that align with our client’s messaging goals while also providing relevant information for journalists. From content gathering, background research, interviews to press release distribution and follow-up calls, our PR team handles every stage of press release development, distribution, and story tracking.
Media Training
Learning how to engage with the media and handle interview opportunities is a key factor in ensuring good media coverage. Our PR team offers customized training opportunities that are designed to help our clients understand how the media works and maximize coverage opportunities.
Crisis Management
While we hope a crisis never happens, our team is ready when they do. Our PR team offers comprehensive crisis management planning that helps our clients prepare for potential crisis situations, educates them on what types of situations to prepare for and what to do if one occurs. Our team is also experienced in managing crisis situations in a variety of industries and navigating against any negative public media exposure.
Visual Storytelling
Visual storytelling is an excellent way to reinforce positive messaging about a brand in a captivating video format. Visual storytelling is often used on social media as a way of educating the public about a brand or a service in a compelling way. It utilizes many of the same storytelling techniques we employ in press release development, but in a way that helps viewers connect emotionally with the brand and its story.
Content Development
In an age where content is king, we are ever mindful and equipped to meet the needs of planning, creating, and distributing invaluable brand building and messaging material across all media, online, and social channels. Our expertise includes but is not limited to online ads, blogs, social media posts, press releases, website updates, video content, e-newsletters, and more.
Traditional Marketing
With a curious stable of creative thinkers and doers, BAM flourishes behind a free-thinking approach to real business challenges. We provide award-worthy and award-winning work in concepting, planning, negotiating and executing traditional advertising campaigns. From the simplest of requests to national multimedia campaigns with impressions in the hundreds of millions, we make every ad as engaging as it is effective.
Television
Television provides the most efficient and largest reach to build brand recognition and general awareness. With the correct messaging, it creates trust and familiarity of the brand. Television is still a leader in daily consumption when compared to any other medium as a stand-alone entity. That is why this mass medium enhances everything else we do and when paired with digital media efforts it increases campaign effectiveness by as much as 42%, according to Nielsen Media Research.
Radio
Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day while they are away from home. Radio advertising provides frequency and a wide reach to specific demographics through quantitative and qualitative research of listener profiles. Radio is often used as a supplement to television campaigns to increase awareness and reach, and for specific sales and event promotions. Streaming radio, such as Spotify and Pandora, provides very specific geographic, gender and age targeting, but can be up to 4 times the cost per impression to local over-the-air radio options. Both platforms are very effective but should be used specifically for different campaign goals.
Out of Home (OOH)
OOH advertising is more relevant and more powerful than ever as media fragmentation continues to increase. OOH reaches people no matter how they consume their media, making them stop, notice, and then act. When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online.
Print advertising provides an awareness touch point targeted to specific demographics. Because of the decline in circulation and readership, it is important to layer print advertising with online and traditional platform efforts. With this strategy, print is an effective means to target influencers and community stakeholders.
Direct Mail
Direct Mail advertising has been a leader in response rates when compared to other marketing methods and has continues to improve in recent years. According to a recent study by the Data & Marketing Association, response rates are as high as 9% for house-lists previously engaged with the brand, and 5% for prospects. It is critical to have a specific and targeted list based on campaign goals. Direct mail can be highly successful when used properly, and BAM helps clients determine an effective direct mail strategy.
Streaming Video & Audio (OTT)
OTT advertising is delivered directly to viewers over the internet through streaming video services or devices, such as smart or connected TVs (CTV). The term “over-the-top” comes from the ability to bypass traditional TV providers that control media distribution, giving advertisers the ability to reach their audiences directly. The benefits of OTT advertising allow for precise targeting that eliminates waste, enhanced ad relevance leading to increased engagement, and improved accountability. We negotiated one of the lowest CPM (cost per thousand impressions) rates on high profile streaming programming to secure quality impressions and expand the reach, awareness, and goals of our clients. We use attribution tactics to better improve strategies and drive results.
Digital Marketing
In a world increasingly driven by ones and zeros, our team of digital experts takes pride in analyzing and leveraging the numbers. Whether the workhorse component of elevating a brand, or working in concert with a traditional media campaign, we’re methodical and valued for digital strategy and tactics that drive online behavior, build brands, and convert online traffic to transformational profitability.
Custom Landing Pages
Bringing customers to your virtual door is half the battle. We develop inviting custom landing pages designed to engage users and convert leads to prospective clients.
Website Management/Online Management
In addition to planning and developing new websites, we regularly handle all aspects of website management for several clients.
Maintain and update sites through standard Wordpress capabilities
Revise/update content as needed
Develop new design updates including graphics and imagery
Search Engine Optimization (SEO)
As a part of monthly retainers, BAM provides comprehensive SEO services. Achieving a high position on the Google search results page is directly related to two factors, ‘On-Site’ and ‘Off-Site’ SEO.
Social Media Management
BAM assists with managing all popular social media platforms, including Facebook, LinkedIn, Instagram and Twitter. We also deliver intentional and relevant campaigns specific to demographic targets through a quarterly social media plan, built around marketing plan goals and objectives. By utilizing custom audiences, lookalike audiences and CRM database imports, BAM can get in front of those ready to purchase.
Search Engine Marketing (SEM)
BAM is a Google Preferred agency, optimizing targeted online campaigns through Google search. We employ daily management tactics to drive optimized online traffic that turns user engagement into qualified lead generation. And with every move audited by Google, we can ensure every dollar our clients invest translates to measurable results. BAM utilizes an SEM bid management algorithm to identify and secure the lowest cost per click and high impression share of the total number of relevant searches.
Retargeting
Through various social media platforms and Google, retargeting allows us to reach individuals who have previously visited a client’s website, with the most relevant content.