At the onset of our relationship with Shriners Hospitals for Children in St. Louis, the hospital faced the challenge of people not knowing who they were or what they did. The name “Shriner” was known in the community as a circus and a fraternity, but there was a real lack of name-recognition and brand awareness surrounding what an incredible organization the hospital is, the services it provides and what makes it special.
Shriners Hospitals for Children in St. Louis wanted to increase awareness of their name, services offered, and what makes them so special in order to increase awareness, patient volume and donations to the hospital. BAM provided Shriners with a strategic marketing plan that would most efficiently use their marketing budget and create the attention they needed to achieve their goals.
BAM was able to get Shriners Hospitals for Children in St. Louis 85% added value opportunities back the first year and 100% back the second year of their advertising campaign. Along with the paid media advertising, these bonus opportunities allowed us to tell the story of who Shriners Hospitals for Children is, what they do and why they’re special. We were also able to give people a peek into the lives of their patients who have benefitted from their services and all of the good that the hospital brings to so many families in the region.
As a result of the marketing campaign by BAM, Shriners Hospitals for Children in St. Louis was able to increase awareness in the St. Louis market. They have also continued to gain major donations for the hospital that has been directly tracked back to the media campaigns that we placed. The hospital administration and marketing department personnel are very pleased with the results.