Sapaugh GM Country is one of Missouri’s largest local auto dealerships, located in Herculaneum, MO.
BAM’s directive was to create a branding message that fit the experience of their customer. BAM created the popular tag line, “Everyone Leaves Happy,” and included the message “over-the-top service before and after the sell” to all of their promotions. We also put a strategic media plan in place, which lowered their prior monthly advertising budget, while still efficiently hitting their specific targets.
Today, Sapaugh continues to grow in all of their departments, expanding their dealership services each year, with the goal to be the #1 dealership in Missouri.