Coldwell Banker Brown Realtors wanted to expand their limited marketing strategy. They had used very limited advertising mediums and decided they wanted to expand their marketing footprint and change their marketing strategy to produce a greater audience reach.
BAM spent several hours facilitating strategic planning meetings with each of the five Coldwell Banker Brown locations, understanding their challenges and opportunities and setting goals for growth. BAM created a new marketing strategy, branding and reallocated the existing marketing budget – adding TV, radio, billboard and a robust digital campaign.
As a result of our detailed planning process, and our expertise in budget allocation and marketing strategy, BAM was able to expand their advertising footprint and thus drive business in new markets.